Brand and Trademark Guidelines

Last updated: 18 October 2026

The Lumy name, the spark icon and our logos are trademarks and brand assets of Lumy. These guidelines explain how you may refer to Lumy and use the "Made with Lumy" badge. Any use of our brand not described here needs our prior written permission. These guidelines form part of our Terms of Service.

1. How to write Lumy

Always write Lumy, with a capital L and the rest in lower case.
In our own designs the name sits next to a red spark icon. In plain text, just write Lumy.
Do not split, abbreviate, translate, pluralise or add to the name (for example "Build Ful", "BF", "Luminarys" or "LuminaryApp").
Do not use any former or internal names of the product.
Refer to the company as Lumy.

2. Referring to Lumy

You may use the word Lumy, in plain text, to refer truthfully to our product, for example "I built this game with Lumy" or "a tutorial about Lumy", as long as:

the reference is accurate and not misleading;
it does not suggest that Lumy sponsors, endorses, partners with or is affiliated with you, your project, product, company or content; and
our name is not the most prominent element of your product, page or content.

3. The Made with Lumy badge

Published projects may show a "Made with Lumy" badge. On Starter and up, you may remove it from your published projects using the setting we provide.

Use only the badge as we provide it. Do not redraw, recolour, stretch, rotate, animate, crop or combine it with other marks.
Keep clear space around it and do not place it on content that breaks our Acceptable Use Policy.
The badge may be used only on projects actually built with Lumy.
Do not hide, obscure or alter the badge on projects hosted on Lumy by technical means.
We may change the badge or withdraw permission to use it at any time.

4. What is not allowed

Without our prior written permission, you may not:

use our logo, the spark icon or any other brand asset, except the badge as provided;
modify, imitate or create variations of our name, logo or spark icon, or use the spark in a way that evokes our brand;
use "Lumy", "Lumy" or any confusingly similar term in the name of your company, product, app, game, template, service, social media account, username or domain name;
register or use any domain name, app store listing or handle that contains our marks or a misspelling of them;
buy search or social ads using our marks, or use them in metadata or hidden text;
imply a partnership, certification, sponsorship or endorsement by Lumy, including terms such as "official", "certified" or "partner";
use our marks on merchandise;
use our marks in a way that is false, misleading, disparaging or harmful to our reputation, or alongside content that breaks our policies.

5. Enforcement

We actively protect our brand. We may ask you to change or stop any use, take down projects, names or addresses on Lumy, and take legal action where needed. Report misuse of our brand at /abuse.

6. Press and partnerships

Journalists, creators and partners who want to feature Lumy, request brand assets or ask for permission can open a ticket at /support?cat=sales. Please tell us who you are, where the content will appear and what you need.

Brand and Trademark Guidelines

Last updated: 18 October 2026

1. How to write Lumy

Always write Lumy, with a capital L and the rest in lower case.

In our own designs the name sits next to a red spark icon. In plain text, just write Lumy.

Do not split, abbreviate, translate, pluralise or add to the name (for example "Build Ful", "BF", "Luminarys" or "LuminaryApp").

Do not use any former or internal names of the product.

Refer to the company as Lumy.

2. Referring to Lumy

You may use the word Lumy, in plain text, to refer truthfully to our product, for example "I built this game with Lumy" or "a tutorial about Lumy", as long as:

the reference is accurate and not misleading;

it does not suggest that Lumy sponsors, endorses, partners with or is affiliated with you, your project, product, company or content; and

our name is not the most prominent element of your product, page or content.

3. The Made with Lumy badge

Published projects may show a "Made with Lumy" badge. On Starter and up, you may remove it from your published projects using the setting we provide.

Use only the badge as we provide it. Do not redraw, recolour, stretch, rotate, animate, crop or combine it with other marks.

Keep clear space around it and do not place it on content that breaks our Acceptable Use Policy.

The badge may be used only on projects actually built with Lumy.

Do not hide, obscure or alter the badge on projects hosted on Lumy by technical means.

We may change the badge or withdraw permission to use it at any time.

4. What is not allowed

Without our prior written permission, you may not:

use our logo, the spark icon or any other brand asset, except the badge as provided;

modify, imitate or create variations of our name, logo or spark icon, or use the spark in a way that evokes our brand;

use "Lumy", "Lumy" or any confusingly similar term in the name of your company, product, app, game, template, service, social media account, username or domain name;

buy search or social ads using our marks, or use them in metadata or hidden text;

imply a partnership, certification, sponsorship or endorsement by Lumy, including terms such as "official", "certified" or "partner";

use our marks on merchandise;

use our marks in a way that is false, misleading, disparaging or harmful to our reputation, or alongside content that breaks our policies.